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Mapping ROI

Defining the payoff is the key to finding money for geospatial projects

Mark Doherty
From americancityandcounty.com

Imagine you just received a new information technology planning policy that now requires a return on investment (ROI) calculation with all geospatial project proposals. Do you:

(a) panic, (b) immediately hire an accountant, (c) tell the manager that spatial projects never use an ROI, or (d) actually try to figure out an ROI for your project?

In the past, the answer often has been (c). That response has been common throughout the IT industry, not just for spatial systems. Because public sector leaders have begun to employ ROI calculations as a part of their decision-making processes, IT managers now must come to grips with how to justify and quantify geospatial project benefits. Fortunately, local government IT managers can find significant ROI for geospatial projects if they look in the right places. Read More

Please note: The views expressed in this article are not necessarily those of Manatron or its employees. This article is meant for educational purposes only

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